Julianne Krutka
Park Square Realty | 413-297-6718 | julianne.krutka@gmail.com

Posted by Julianne Krutka on 12/21/2017

When you’re getting ready to sell your home, there’s probably a lot of things going through your mind. You’ll want to get the most return on your investment. You hope to sell in a timely manner. You are probably also busy making plans for where you’re moving next. Below, you’ll find some things to think about before you even put a “For Sale” sign out front: 

Research Agents’ Marketing Strategies 

Most homebuyers start their home search online. If people don’t like what they see on a screen, they certainly aren’t going to waste their time going to the property in person. This means that your home is going to need pictures to help it sell. Some agents even create short videos of properties and neighborhoods to help buyers get a better feel for the area. You can work with your agent to make sure that these things are done. Be a proactive seller! You might even be able to make a video of your home on your own.  

Post Your Listing On Social Media

Pretty much everyone is on social media and checks the sites frequently. Even if none of your first degree connections are searching for a home, someone may have a prospect for you who would be the perfect candidate to purchase your home. Sharing is definitely  caring in this case! 

Your neighbors are probably some of your social media connections as well. It’s nice for the people who live in the neighborhood to know that you’re moving so that they can “choose” a new neighbor in the event that they know someone who is looking to buy a home.

Part With Some Of Your Stuff

Buyers will be more attracted to your home if they get some benefits with it. Consider leaving some of your things behind when you’re selling a house. Any item including your washer and dryer to your plasma TV to your kitchen table can make a difference in how well your home sells.  

Focus On Staging

You should stage both the interior and the exterior of your home to give a great first impression for home showings. The exterior of your home should present immaculate landscaping. If any paint touch-ups can be made quickly, you should do that as well. Show potential buyers the way that your home presents the maximum amount of enjoyment. If you’re able keep the furniture displayed inside of the home, show potential buyers your best set up. People will get a better idea of things like where the couch will go, and how their own kitchen table will fit in the dining area when the home is well staged. 

Price The Home Reasonably

It’s important that you and your agent work together to know the market. Your home should be priced competitively along with others in the neighborhood. You don’t want to give the home away, but one of the worst things that you can do when selling your home is to out-price yourself. Research is key when it comes to pricing your home appropriately.

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Posted by Julianne Krutka on 9/21/2017

After years in your current residence, you're ready for a change. As such, you've decided to add your home to the real estate market in the hopes of moving on to bigger and better things. Selling a home can be a daunting task, particularly for first-time sellers. Fortunately, we're here to help you maximize the value of your home and accelerate the home selling process. Here are three tips that will ensure you can become an informed first-time home seller: 1. Stay the Course. Although you may expect immediate interest in your residence, it may take some time for interest in your home to pick up. However, a patient, dedicated home seller knows how to stay the course and remain calm, cool and collected throughout the home selling process. For instance, a home seller may add his or her residence to the real estate market and continue to share the online home listing with friends, family members and colleagues. By doing so, this home seller may be able to stir up interest in his or her residence over an extended period of time. It also is important to remember that Rome wasn't built in a day, and much in the same vein, the first offer you receive on your residence might not be the best one. As a result, you should only accept an offer that makes you feel comfortable, i.e. an offer that meets your expectations. 2. Don't Sweat the Small Stuff. After you accept an offer from a homebuyer, the buyer likely will want to set up a home inspection. And if he or she encounters unforeseen problems with your home, problems could arise that may slow down the home selling process. If a homebuyer notices substantial issues with your home, he or she may rescind an offer or ask that these problems be resolved. Furthermore, home repairs can be costly, which means you may be forced to invest in expensive home improvements or risk missing out on an opportunity to sell your home. As a home seller, you may encounter obstacles as you attempt to sell your home. But when difficulties arise, try to focus on what's important – selling your home, maximizing its value and ensuring both you and the homebuyer are satisfied with the end results. A home seller who lets minor issues cause his or her blood pressure to rise may put a home sale in danger. Therefore, if you feel stressed, take a deep breath and try to work with a homebuyer to find a resolution that fits both sides. 3. Employ a Real Estate Agent. The home selling journey often is filled with twists and curves along the way. But with a real estate agent at your side, you'll be able to overcome any pitfalls immediately. Your real estate agent can promote and showcase your residence to prospective homebuyers. This professional also will provide expert tips, enabling you to streamline the process of selling your house. Remove the guesswork from the home selling journey – become an informed first-time home seller, and you can speed up the process of generating interest in your house.

Posted by Julianne Krutka on 9/14/2017

Selling a home may seem impossible at times, especially if you enter a negotiation with a homebuyer. And if you're not careful, you might even lose your cool during a negotiation – something that could put a potential deal with a homebuyer in jeopardy.

Don't let stress get the best of you during a home selling negotiation. Instead, use the following tips to avoid stress as you start negotiations with a homebuyer:

1. Understand the Housing Market

Your home has its pros and cons, and understanding what sets your house apart from others ensures that you can generate plenty of interest in your property when it reaches the real estate market. Meanwhile, assessing the housing market may help you determine whether to accept, decline or counter a homebuyer's offer on your residence as well.

Evaluate the real estate market closely. Take a look at the prices of comparable houses in your area to better understand how your home stacks up against similar properties.

Housing market data can help you make an informed decision about a homebuyer's offer. For example, if a homebuyer submits a competitive offer that meets or exceeds your expectations based on real estate market data, you can accept the proposal and avoid stressful negotiations. Or, if a homebuyer submits a proposal that falls below your expectations based on housing market data, you can politely decline the offer.

2. Maintain a Positive Outlook

There is no need to feel frustrated or mad if a homebuyer submits a "lowball" proposal on your house. Conversely, try to maintain a positive outlook throughout home selling negotiations, and you can avoid the risk of letting stress get the best of you.

Remember, stress can make a difficult negotiation even more challenging. But those who understand how to handle stress can boost their chances of maintaining a positive outlook and getting the best results possible from a home selling negotiation.

If you feel anxious at any point in a negotiation, feel free to take a break. Even spending a few minutes performing deep breathing exercises can help you feel calm, cool and collected. Plus, after you complete a stress-relieving activity, you may be better equipped to maintain a positive outlook throughout the remainder of a home selling negotiation.

3. Collaborate with a Real Estate Agent

Real estate agents are available nationwide and understand how to handle tough home selling negotiations. Therefore, employing an experienced real estate agent may make it easy for you to avoid stress throughout the entire home selling journey.

Your real estate agent will negotiate on your behalf and work directly with a homebuyer. This real estate professional also will keep you informed about home selling negotiations and offer tips and suggestions to ensure you can get the best price for your house.

Ultimately, hiring a real estate agent is a must for home sellers who want to avoid stressful negotiations. With a real estate agent at your side, you should have no trouble accelerating negotiations with a homebuyer and optimizing the value of your residence.

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Posted by Julianne Krutka on 7/20/2017

If you intend to sell your house, you'll need to put together an engaging home listing. By doing so, you can increase the likelihood that homebuyers will want to check out your residence in-person – something that eventually may lead to a home sale.

It is important to do everything possible to differentiate your home listing from others. This will boost your chances of a fast home sale, along with raise the possibility of receiving a home offer that matches or exceeds your initial expectations.

Ultimately, there are several things that separate an ordinary home listing from an exceptional one, and these include:

1. Home Location

All home listings include details about a home's address. However, only the best home listings highlight information about where a residence is located relative to popular landmarks and attractions.

For example, if your house is located near some of the state's top schools, you may want to include information in your home listing about your home's proximity to these high-quality schools. With this information, your home listing may stand out to parents.

On the other hand, if your residence is just minutes from an amusement park, gym or other popular local attractions, you should include this information in your listing as well.

2. Home Upgrades

If you upgraded your house's heating system or installed new windows only a few years ago, it may be worthwhile to incorporate this information into your home listing.

Remember, as a home seller, you'll want to provide homebuyers with as much information about your residence as you can. And if you include details about assorted home upgrades, you can show homebuyers that you've allocated significant time and resources to improve your residence.

3. Home Photographs

When it comes to home photographs, there is no need to settle for "basic" pictures. Instead, a home seller should look carefully at home photographs and incorporate only those that showcase the true beauty of a residence into a home listing.

In many instances, a homebuyer will examine home photographs before he or she decides whether to continue to read a home listing. If a homebuyer is turned off by home photos that make a residence look small or cramped, he or she may move on to other home listings.

For home sellers, it is paramount to clean and declutter a house before you take photos of it. This will ensure your residence looks pristine both inside and out and guarantees that your home photos can make a distinct impression on homebuyers who view your home listing.

Lastly, if you need help preparing a home listing, a real estate agent can provide expert assistance. This housing market professional can collaborate with you as you put together a home listing and offer plenty of tips and recommendations along the way.

Take the guesswork out of crafting an effective home listing – consider the aforementioned home listing items, and you can create a home listing that helps you stir up significant interest in your residence.

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Posted by Julianne Krutka on 7/13/2017

For home sellers, staging a house can help you transform an ordinary residence into a stellar one. And even though it may seem like an expensive process to stage your property, there are many cost-effective ways to do just that.

Here are three cheap house staging ideas that every home seller needs to know.

1. Put Away Your Personal Belongings

Although you may display many treasured antiques and photographs throughout your home, you'll want to put these items in storage before you show your property to potential homebuyers.

Remember, your goal as a home seller is stir up significant interest in your residence. If you keep personal mementos on display in your house, it may be tough for homebuyers to envision what life would be like if they purchased your home.

When it comes to home staging, putting away your personal belongings is a must. Lucky for you, if you place your personal items in storage, you can boost your chances of a quick home sale. Plus, you may even be able to speed up the process of relocating to a new address, as many of your personal belongings will already be packed up and ready to go.

2. Remove Clutter

Let's face it – clutter is an eyesore that most homeowners can live without. However, many home sellers may have large book, CD or toy collections that can take up a lot of space.

Removing clutter is essential for home sellers who want to stage their residences properly. Fortunately, there are many simple ways to eliminate clutter with ease.

For example, you may want to host a yard sale before you add your house to the real estate market. A yard sale enables you to get rid of excess items as well as earn extra cash.

Or, if you are desperate to get rid of clutter quickly, you may be able to donate various items to local charities or dispose of these items altogether.

3. Clean and Deodorize Your Home

Pet odors and other unpleasant smells won't do you any favors, especially if you want your home to make a positive first impression on prospective homebuyers.

Cleaning and deodorizing your residence usually requires hard work and patience. On the other hand, you likely won't have to worry about breaking your budget to keep your property neat and tidy.

With a fresh, clean home, your residence may stand out from others in a crowded real estate market. The pleasant aromas that fill your house also can bolster your house's chances of making a positive first impression on potential homebuyers.

Staging your home may seem difficult at first, but expert real estate agents are able to help you prepare your residence for the housing market. Real estate agents can offer recommendations about how you can enhance your property quickly and effortlessly and ensure that you can stir up plenty of interest in your home as soon as it hits the real estate market.

Collaborate with a real estate agent, and ultimately, you should have no trouble staging and selling your house.

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